The Boutique Programme (B2B)
A private, wholesale-only programme for discerning boutiques who trade in craftsmanship, not volume. Every capsule preserves scarcity, couture-level finish, and the serene authority of an atelier.
Who This Is For
Boutiques and concept stores serving women who collect workmanship—clients who value silk architecture, couture embroidery, and measured exclusivity. This is not a marketplace proposition; it is a curatorial partnership designed for longevity and reputation.
Programme Architecture
We build capsules in tightly edited stories—silhouette families, silk narratives, and embroidery languages—calibrated to regional sensibilities and floor cadence. Each piece carries an archival card noting techniques, silk grade, and hours of handwor
MOQ and Ordering Protocol
MOQ: 24 units per design to maintain embroidery integrity, production rhythm, and consistent finish.
Size Curves: Proposed curves provided; custom curves available for clientele profiles.
Reorder Windows: Defined windows maintain scarcity and ensure artisanal capacity.
Order Cycle: Pre-booked seasons with forecasted delivery blocks; limited in-season reorders based on capacity.
Exclusivity: Regional exclusivity assessed case by case, contingent on commitment and capsule depth.
Capsule Curation
Silhouettes: Abayas, kaftans, gowns, tailored separates, and hijab couture—edited for versatility and cross-merchandising.
Silk Stories: Liquid crepe, duchesse satin, organza structure, chiffon drift—mix balanced for climate and occasion.
Embroidery Languages: Zardozi, aari, resham, zari, pearls—scaled to proportion and calibrated for weightless wear.
Color Direction: Seasonless neutrals with curated jewel accents; palette anchored by your clientele profile.
Density Tiers: Light, considered, collector-grade—three tiers of handwork for layered price architecture.
Lead Times and Calendars
Hand-embroidery Horizon: 8–16 weeks depending on density, technique, and capsule size.
Season Planning: Dedicated booking windows for festive and bridal; earlier commitments secure priority.
Rush Considerations: Possible only when artisanal capacity allows; surcharge and scope apply
Quality and Finish Standards
Construction: Invisible seams, balanced internal weights, hand-rolled hems, couture pressing.
Consistency: Motif maps, stitch libraries, and QC checklists aligned to each design.
Wearability: Relief calibrated to silhouette; the garment remains fluid, never burdened.
Documentation and Archiving
Archival Card: Techniques used, silk grade, hours of handwork, artisan credits.
Provenance Sheet: Capsule overview—palette, motif language, silhouette map.
Care Protocol: Pressing, storage, and aftercare notes for client education.
Boutique Support
Trunk Preview: Private preview rails for top clients; appointments by arrangement.
Staff Training: Silk handling, embroidery storytelling, and preservation guidance.
Visual Assets: Editorial stills and macro craft shots for digital and in-store storytelling.
Launch Scripts: Copy blocks and talking points for clienteling messages and invites.
Exclusivity and Territory
Evaluation Criteria: Clientele profile, sell-through cadence, capsule depth, and brand adjacency.
Protection: Defined radiuses and blackout lists where granted; periodic review for performance and integrity.
Logistics and Delivery
Packing: Pressed, tissue-wrapped, archival-labeled; hijab couture packed with form supports.
Shipping: Insured, trackable; consolidated cartons with design-indexed packing lists.
Customs Support: Full documentation including fabric composition and handwork declarations.
Aftercare and Service
Alterations: Hem adjustments, balance refinements, reinforcement—offered with defined SLAs.
Restoration: Embroidery refresh and silk care for heirloom longevity.
Client Stewardship: Optional appointment referrals to atelier for bespoke commissions.
Ethical Craft and Capacity
Slow-Made: Artisanal teams scheduled for humane timelines; craftsmanship over speed.
Material Integrity: Silk grades chosen for fall, resilience, and lasting lustre.
Limited Throughput: Capacity deliberately capped to preserve finish standards and exclusivity.
Onboarding Process
Step 1: Boutique Profile — clientele, price architecture, past sell-through.
Step 2: Curation Call — silhouette mix, palette, embroidery tiers, delivery windows.
Step 3: Capsule Proposal — line plan, swatch board, motif maps, pricing.
Step 4: Confirmation — PO, deposit, calendar lock.
Step 5: Production — periodic updates; optional mid-cycle QC preview.
Step 6: Delivery — press-checked, documented, ready to present.
Policies at a Glance
B2B Only: Wholesale programme reserved for boutiques and verified partners.
MOQ: 24 units per design (mandatory).
Lead Time: 8–16 weeks typical; bridal/festive requires earlier booking.
Changes: Design changes after confirmation may impact timelines and costs.
Cancellations: Deposits non-refundable; credits may be extended at atelier discretion.
Confidentiality: No public price disclosure; photography by consent for pre-launch.
Boutique Microcopy (ready to use)
“Crafted for collectors; protected for partners.”
“Embroidery integrity begins at twenty-four.”
“Regional exclusivity is a promise we keep with discipline.”
“Every seam, considered. Every reorder, intentional.”