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About Us
Collector-grade finish
Embroidery as fine art
Charu began with a singular conviction: that modest dressing could be exquisitely architectural—fluid where it should whisper, structured where it must hold. Trained at the workbench as much as the sketch table, she calibrates fall, weight, and line in millimeters. Her signature is an inside story—seams you don’t see, finishes you can feel.
A private atelier devoted to silk, embroidery, and the quiet power of impeccable finish. For over two decades, Charu Chawla has refined a language of modest couture that speaks in hushed tones—elongated lines, considered proportions, and handwork set with a jeweler’s restraint. This is not fashion for a season; it is craftsmanship collected over a lifetime.
Sustainability of the Hand
We honor time: slow making, ethical teams, and materials chosen for longevity. Fewer pieces, greater intention. Aftercare is integral—pressing, rebalancing weights, and refreshing hems to extend the life of every garment.
For Boutiques
We collaborate quietly with select boutiques that value scarcity and workmanship. Think capsule curation, regional exclusivity, archival labeling, and reorder protocols that protect the integrity of the line.
Provenance & Assurance
Every piece carries an archival card noting technique, silk grade, and hours of handwork. Discretion is a promise—female-only fitting staff available on request; photography by consent only.
Our Craftmen
Two craftsmen stretching organza on a wooden frame while placing zari and resham work in repeating floral patterns, checking alignment under warm task lighting to match Charu’s approved sample
An artisan carefully couching metallic threads along a hand-sketched motif on deep navy silk, using an aari needle to secure sequins and micro beads for a custom client order at the in-house atelier
A senior embroiderer finishing edge detailing with pearls on a champagne-toned panel, inspecting stitch tension and bead spacing before passing the piece to tailoring for final assembly
