Shaan

Where timeless elegance meets exquisite craftsmanship. Founded by Charu Chawla, a passionate designer with over 20 years of experience, Shan By CC offers a luxurious evening clothing line for women that celebrates beauty, confidence, and individuality.

Born with a love for embroidery and the finest fabrics, Charu’s journey in fashion began in New Delhi, where she nurtured her deep appreciation for detailed craftsmanship and quality textiles sourced from India. Her designs are a harmonious blend of tradition and sophistication—each piece meticulously crafted to bring out the strength and grace of every woman who wears them.

At Shan By CC, we believe that clothing is more than just fabric; it is an expression of power and completeness. Charu’s mission is to empower women around the world to feel confident, beautiful, and unstoppable. Every garment is custom-made to order, ensuring that each creation is unique, exquisitely tailored, and aligned perfectly with the wearer’s individual style and needs.

Expanding her vision beyond India, Charu is now bringing her exclusive evening wear to the Middle East, serving business buyers and boutiques in Saudi Arabia, Dubai, and beyond. This new chapter reflects her excitement to connect with a diverse clientele and introduce a line that honors both Indian artistry and the elegance demanded by the Middle Eastern market.

At Shan By CC, we invite you to experience a dress like no other—where heritage, passion, and empowerment are woven into every thread. Join us as we embark on this exciting journey, dressing women who lead, inspire, and shine.

If you’d like, I can also help craft a personal message from Charu or make the writing more formal, poetic, or brand-oriented based on your preferences! Let me know if you want me to include that or any other details.